Is it me you're looking for?👋
Is it me you're looking for?👋
Strategy & Marketing for product led businesses
Strategy & Marketing for product led businesses
I'm a fractional marketing and product management resource to help teams build their brands, create and execute compelling go-to-market strategies and manage their product portfolio.
I'm a fractional marketing and product management resource to help teams build their brands, create and execute compelling go-to-market strategies and manage their product portfolio.
Clients & Brand Experience
Clients & Brand Experience
About
About
I'm Amy McGowan
I'm Amy McGowan
Working fractionally, I partner with brands, agencies and businesses working on their brand strategy, marketing and product management.
I build brand stories and messaging frameworks, create and execute campaigns and go-to-market strategies, and develop category strategy to identify white space and position products to compete and grow.
And, I proudly specialise in being a generalist marketer where my work is as deep in execution as it is in strategy. To my work, I bring over 10 years experience working across start-ups and multinationals and have been included in The Drum Future 50 Marketers for my approach.
Working fractionally, I partner with brands, agencies and businesses working on their brand strategy, marketing and product management.
I build brand stories and messaging frameworks, create and execute campaigns and go-to-market strategies, and develop category strategy to identify white space and position products to compete and grow.
And, I proudly specialise in being a generalist marketer where my work is as deep in execution as it is in strategy. To my work, I bring over 10 years experience working across start-ups and multinationals and have been included in The Drum Future 50 Marketers for my approach.
Services
Services
How can we work together?
How can we work together?
Fractional support means you can bring in a flexible resource to focus on one area or multiple
Fractional support means you can bring in a flexible resource to focus on one area or multiple
Brand Strategy
Building your brand story, postioning and messaging pillars.
Marketing Management
Covering the full marketing spectrum, from big campaign ideas to hands-on execution.
Product Management
Project Management of the wider product portfolio, creating category stories and strategy for new innovation and new propositions.
Project Management
Leading complex projects cross-functionally on new products, new processes and more.
Brand Strategy
Building your brand story, postioning and messaging pillars.
Marketing Management
Covering the full marketing spectrum, from big campaign ideas to hands-on execution.
Product Management
Project Management of the wider product portfolio, creating category stories and strategy for new innovation and new propositions.
Project Management
Leading complex projects cross-functionally on new products, new processes and more.
Brand Strategy
Building your brand story, postioning and messaging pillars.
Marketing Management
Covering the full marketing spectrum, from big campaign ideas to hands-on execution.
Product Management
Project Management of the wider product portfolio, creating category stories and strategy for new innovation and new propositions.
Project Management
Leading complex projects cross-functionally on new products, new processes and more.
Testimonials
Testimonials
Some kind words
Some kind words
Experiences from teams and brands I’ve supported
Experiences from teams and brands I’ve supported
“Working with Amy McGowan was an absolute game-changer. She is collaborative, focused, and incredibly easy to work with. I would not hesitate to recommend Amy to anyone looking for creativity, strategy, and results..”
Barry Woods
London Scottish Investments
“Amy is a real asset. She has a very unique and impressive way of thinking. She is a go-to for bouncing ideas around and giving honest, clear feedback.”
Katrina Davison
Category Manager @ Arla
“Every single project I’ve referred Amy to for freelance strategic support, I have only had “can she work for us full time?” requests afterwards.”
Pollyanna Ward
Creative Director, Flight Story Studios
“Amy has been a tremendous member of the team. She is a great team leader and is strategic, numerate and creative.”
Adam Draper
Managing Director @ Nurture Brands
“Working with Amy McGowan was an absolute game-changer. She is collaborative, focused, and incredibly easy to work with. I would not hesitate to recommend Amy to anyone looking for creativity, strategy, and results..”
Barry Woods
London Scottish Investments
“Every single project I’ve referred Amy to for freelance strategic support, I have only had “can she work for us full time?” requests afterwards.”
Pollyanna Ward
Creative Director, Flight Story Studios
“Amy is a real asset. She has a very unique and impressive way of thinking. She is a go-to for bouncing ideas around and giving honest, clear feedback.”
Katrina Davison
Category Manager @ Arla
“Amy has been a tremendous member of the team. She is a great team leader and is strategic, numerate and creative.”
Adam Draper
Managing Director @ Nurture Brands
Why choose Fractional?
Why choose Fractional?
It's a flexible resource when you need it most.
It's a flexible resource when you need it most.
Fractional support costs less than you think. You'll get experienced support without the cost or commitment of a full-time hire where you only pay for the work that you need.
Fractional support costs less than you think. You'll get experienced support without the cost or commitment of a full-time hire where you only pay for the work that you need.
Retainer
Ongoing senior marketing support
Flexible days per month
Ideal when you need more support but not headcount
Retainer
Ongoing senior marketing support
Flexible days per month
Ideal when you need more support but not headcount
Project Basis
Clear scope and deliverables
Fixed timelines and budgets
Ideal for launches, rebrands or campaigns
Project Basis
Clear scope and deliverables
Fixed timelines and budgets
Ideal for launches, rebrands or campaigns
Ad Hoc
On-demand support
Workshops, reviews or decision support
Ideal for fast, senior input on specific challenges
Ad Hoc
On-demand support
Workshops, reviews or decision support
Ideal for fast, senior input on specific challenges
FAQ
FAQ
Common questions answered.
Common questions answered.
Find answers to the most common questions below. If you still have questions of your own, just get in touch.
Find answers to the most common questions below. If you still have questions of your own, just get in touch.
Who will you work with?
You will be working with me directly with no hidden fees or costs. We might bring in more external support to bring your plans to life but they are trusted contacts as part of my roster. For agencies, again you will just be working with me and the focus is on being a pure partner in catering to your clients.
What challenges do you typically help with?
Brands that need a redirection, need some clarity or some extra support during a busy time or whilst they hire. Or, with fellow marketing agencies who need some support from someone with a lot of in-house experience.
Can you work with my wider team?
Yes, and this is the best scenario. Whether it's ad hoc or a retainer, the best way to bring the work together is to let me become involved in the work you do everyday.
How does the cost work?
It depends on our working arrangement. Naturally, I work on a day rate and will quote you once I understand the scope and timelines. Key factors will include areas like the urgency of the work required or the length of the project/retainer.
What happens in an initial conversation?
We will chat about your needs with zero pressure. It's an initial 30 minute conversation so that on a mutual basis we understand the areas we can work together on.
Who will you work with?
You will be working with me directly with no hidden fees or costs. We might bring in more external support to bring your plans to life but they are trusted contacts as part of my roster. For agencies, again you will just be working with me and the focus is on being a pure partner in catering to your clients.
What challenges do you typically help with?
Brands that need a redirection, need some clarity or some extra support during a busy time or whilst they hire. Or, with fellow marketing agencies who need some support from someone with a lot of in-house experience.
Can you work with my wider team?
Yes, and this is the best scenario. Whether it's ad hoc or a retainer, the best way to bring the work together is to let me become involved in the work you do everyday.
How does the cost work?
It depends on our working arrangement. Naturally, I work on a day rate and will quote you once I understand the scope and timelines. Key factors will include areas like the urgency of the work required or the length of the project/retainer.
What happens in an initial conversation?
We will chat about your needs with zero pressure. It's an initial 30 minute conversation so that on a mutual basis we understand the areas we can work together on.